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Brew City Marketing Launches AI Refresh Program for AI Search, Google AI Overviews & ChatGPT Visibility
Brew City Marketing, a Milwaukee-based digital marketing agency founded in 2009, announced the launch of its AI Refresh Program, a high-impact website upgrade built specifically for AI-driven search landscape.
As platforms such as Google AI Overviews, ChatGPT, voice assistants, and other AI-powered answer engines increasingly shape how customers discover businesses, traditional keyword rankings alone are no longer enough. Websites that lack clear structure, fast mobile performance, and machine-readable context are often excluded from the answers customers actually see.
Search has fundamentally changed. If your website isn’t structured so AI can understand who you are, you may never appear in the answers customers actually see.”
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“Search has fundamentally changed,” said Danny Schlei, Co-Founder and Digital Marketing Strategist at Brew City Marketing. “People are asking AI systems full questions and expecting immediate answers. If your website isn’t structured so AI can clearly understand who you are, what you do, and where you operate, you may never appear — even if you still rank in traditional search results.”
Leadership-Driven AI Website Strategy
The AI Refresh Program is led by Brew City Marketing’s executive team, combining strategic planning with hands-on technical execution:
– Amanda Dalnodar, Founder & CEO, oversees strategic direction and client outcomes, ensuring the program supports long-term business growth and brand clarity.
– Mark Dalnodar, Co-Founder and Digital Accounts Manager, leads implementation coordination, performance validation, and client communication.
– Danny Schlei, Co-Founder and Digital Marketing Strategist, directs AI search optimization strategy, structured data planning, and conversion-focused messaging.
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What Makes a Website “AI-Ready”
The AI Refresh Program focuses on the primary signals AI systems use when selecting businesses to surface in answers:
– Clarity — clear service definitions, conversational FAQs, and improved information hierarchy
– Context — JSON-LD structured data (schema), internal linking, and crawlable layouts
– Credibility — reviews, credentials, service areas, and trust signals
Technical enhancements include Core Web Vitals optimization, mobile performance improvements, structured data validation, homepage and key service page refreshes, and listings synchronization across more than 200 platforms using Yext.
Full details on Brew City Marketing’s AI-ready website redesign program are available here: AI-ready website redesign
Early Results & Real-World Impact
Early client results following AI Refresh implementations have shown faster mobile load times, improved Core Web Vitals scores, and increased visibility within Google AI Overviews, AI-generated summaries, and conversational search responses.
Brew City Marketing is a certified Google Partner, accredited by the Better Business Bureau, and consistently recognized as one of Milwaukee’s top web design and digital marketing agencies. Founded in 2009, the agency recently relocated its headquarters to 790 N Milwaukee Street in downtown Milwaukee and has helped more than 1,000 businesses grow through strategy-driven web design, Search Engine Optimization, AI search optimization, and digital advertising.
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