Bloomreach, the agentic platform for personalization, introduced Personalized Media in-Grid, a new capability that turns static product grids into intelligent storytelling surfaces — powered by its AI-powered search solution Bloomreach Discovery and amplified through its marketing and conversational shopping solutions. The feature transforms traditional product-listing pages into dynamic, story-driven experiences—showcasing the power of Bloomreach’s connected suite. Personalized Media in-Grid brings the compound value of the platform to life, uniting placement, personalization, and conversation inside the shopping journey.
“Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. “
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product-listing pages are largely static and transactional. Personalized Media in-Grid changes that by allowing retailers to insert videos, images, buying guides, seasonal promotions, and cross-sell messages seamlessly between products on search and category pages. With intuitive slot selection, in-context preview, audience targeting, and scheduling capabilities, merchandising teams can manage and optimize content at scale—without ongoing engineering support after the initial integration.
“The modern shopping journey isn’t linear—it’s a blend of discovery, education, and inspiration,” said Jordan Roper, General Manager and VP of Product, Bloomreach Discovery. “Product grids shouldn’t just display items; they should guide, educate, and connect with shoppers through relevant, personalized stories. Personalized Media in-Grid turns every grid into a moment of engagement.”
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The solution enables merchandisers to:
- Blend storytelling with commerce: Insert rich media, buying guides, promotional banners, and cross-sell content directly into product grids at specific slots.
- Manage content at scale: Apply rules globally across queries or categories, preview in context, and schedule campaigns—no ongoing dev work required after setup.
- Target specific audiences: Deliver tailored messages by integrating with Bloomreach Engagement for segmentation and 1:1 personalization, and with Bloomreach Clarity for conversational experiences.
- Measure impact: Track performance through Discovery’s built-in analytics and extend reporting through Engagement dashboards.
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