The Hong Kong International Wine & Spirits Fair came to a close yesterday. Over three days, over 8,200 trade buyers from 57 countries and regions attended. The final day saw over 11,000 members of the public enjoy fine wine and spirits from around the globe
More than 620 exhibitors from 23 countries and regions took part in this year’s Wine & Spirits Fair
Six of the “Top 10 Chinese Baijiu Brands” were featured in the Wine & Spirits Fair and drew interest from global buyers. The brands use innovative booth designs and interactive experiences to present a youthful image of Chinese baijiu, reflecting the industry’s proactive efforts to attract a new generation of consumers
45 events and conferences were held during the Fair, including Originate from China • Sail to the World Chinese Baijiu International Trade (Asia) Forum 2025, co-organised by the China Alcoholic Drinks Association and HKTDC. The forum explored opportunities for Chinese baijiu to expand globally and attracted significant participation from overseas buyers
Celebrity Bernice Liu led a guided wine tour, attracting many buyers to participate
The Wine & Spirits Fair featured multiple themed zones and tasting activities, offering attendees the opportunity to sample wines from around the world, including Japanese sake
Xing Wei, the youngest Master of Wine in Asia, hosted Savour the Wines of Chinese Terroir, featuring a tasting session
The Wine & Spirits Fair hosted several wine prize presentation ceremonies and competitions, including the Cathay Global Wine and Spirits Awards Asia Award Ceremony
The Mixology Party invited professional bartenders to perform, including mixologists from bars listed in the “Asia’s 50 Best Bars 2025”
The final day of the Wine & Spirits Fair welcomed a bustling crowd, as visitors sampled fine wines from around the world across designated zones and tasting events
HKTDC Media Room: mediaroom.hktdc.com
Website
Hong Kong International Wine & Spirits Fair: https://www.hktdc.com/event/hkwinefair/en
Media enquiries
Please contact the HKTDC’s Communications & Public Affairs Department:
Katy Wong | Tel: (852) 2584 4524 | Email: katy.ky.wong@hktdc.org |
About HKTDC
The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the Chinese Mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn
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