The size of the global Next-generation Firewall Market is expected to increase at a Compound Annual Growth Rate (CAGR) of 11.4% from USD 5.0 billion in 2023 to USD 8.6 billion by 2028. Next-Generation Firewalls (NGFWs) are essential for complying with strict data protection regulations around the world, such as the CCPA and GDPR, since the evolving cybersecurity landscape places a greater emphasis on regulatory compliance for businesses. NGFW providers such as Palo Alto Networks and Fortinet integrate features like application control and intrusion prevention to enhance security.
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Based on the organization size, SMEs are to grow at the highest CAGR during the forecast period.
The exponential growth of SMEs in the next-generation firewall market can be attributed to several key factors, such as increased awareness of cyber threats, which compels SMEs to invest in security measures like NGFWs, safeguarding their valuable data and operations from rising risks. Additionally, the expanding regulatory landscape mandates data protection measures even for smaller businesses, driving SMEs to adopt compliant security solutions such as NGFWs with intrusion detection and data loss prevention features. Moreover, the widespread adoption of cloud computing and digital transformation initiatives among SMEs creates new security concerns, prompting the adoption of NGFWs with cloud-based deployment options tailored for SME needs. Advancements in technology have made NGFWs more affordable and easier to manage for SMEs, further fueling their adoption, along with the availability of Managed Security Service Providers offering NGFW management and monitoring services specifically designed for resource-constrained SMEs.
By deployment mode, cloud/virtual accounts for the highest market size during the forecast period.
The cloud/virtual deployment mode has the largest market size in the next-generation firewall market due to several factors such as agility, scalability, reduced hardware costs, simplified management, and improved accessibility. Cloud-based NGFWs offer on-demand provisioning and scaling of security resources, which is crucial for organizations with dynamic environments and fluctuating network traffic needs. By eliminating the need for dedicated hardware appliances, cloud deployments translate to significant cost savings on upfront purchase, maintenance, and power consumption, making NGFW solutions accessible to organizations of all sizes, including budget-conscious SMEs. Cloud providers handle infrastructure management, patching, and updates, freeing internal IT teams to focus on strategic security initiatives. Moreover, cloud-based NGFWs enable secure remote access from anywhere with an internet connection, benefiting organizations with geographically dispersed workforces or employees who frequently travel.
By region, Asia Pacific is to grow at the highest CAGR during the forecast period.
The Asia-Pacific region is growing at the fastest rate in the Next-Generation Firewall (NGFW) market due to several key factors propelling digitalization and cybersecurity demands. Rapid digital transformation, increasing internet penetration, and government initiatives, such as India’s Digital India and China’s cloud service development, fuel the need for robust cybersecurity solutions like NGFWs to safeguard critical data and transactions. The region’s growing economy and increased IT spending, exemplified by China’s technology sector and India’s IT outsourcing industry, contribute to substantial investments in advanced security technologies like NGFWs. The rising cyber threat landscape, evidenced by recent incidents in Thailand and South Korea, underscores the crucial role NGFWs play in defending against attacks. Additionally, the region’s increased awareness of cyber threats and the development of a skilled cybersecurity talent pool drive heightened demand for NGFW solutions, fostering a positive feedback loop that supports the market’s rapid growth.
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Unique Features in the Next-generation Firewall Market
Next-generation firewalls go far beyond simple port/protocol checks by performing deep packet inspection (DPI) that understands application protocols, user identity, and session context. This enables the firewall to make policy decisions based on what the traffic actually is (e.g., Zoom vs. file-sharing), who’s using it, and whether the session matches expected behavior — not just on TCP/UDP port numbers.
Modern NGFWs provide fine-grained application awareness and control: they can identify thousands of distinct applications (including evasive apps tunneled over common ports) and enforce policies per application, feature or category. Administrators can block risky features inside an app (for example file upload in a social app) while allowing other harmless features to run.
With most traffic encrypted today, NGFWs include scalable TLS/SSL inspection that decrypts, inspects, and re-encrypts traffic — but smartly. Features like selective inspection, certificate pinning awareness, and privacy-aware bypass rules let organizations inspect high-risk flows while minimizing performance impact and respecting regulatory/privacy constraints.
Major Highlights of the Next-generation Firewall Market
The global NGFW market has expanded rapidly over the last few years and is projected to continue growing with high single- to mid-teens CAGR in many forecasts—driven by rising cyberthreats, cloud adoption, and digital transformation. Market research firms show the market in the mid-single-digit billions today with forecasts reaching between roughly USD 8–16 billion by the end of the next decade depending on the source and forecast horizon.
Demand is propelled by enterprise migration to cloud and hybrid environments, increasing ransomware and advanced persistent threats, stricter regulatory/compliance requirements, and organizations’ shift toward zero-trust architectures that require deeper application visibility and identity-aware enforcement.
NGFWs are evolving beyond packet filtering into integrated platforms — combining DPI/IPS, TLS inspection, sandboxing, threat intelligence feeds, and behavioural analytics. Recently, vendors are embedding AI/ML for threat detection, automating policy management, and improving anomaly detection while trying to balance inspection throughput and latency.
NGFW functions are increasingly offered as cloud-native services or as part of Secure Access Service Edge (SASE) stacks. Enterprises prefer unified controls that protect users, workloads, and branch/remote sites consistently across on-prem, cloud, and edge. This convergence is reshaping purchase models toward subscriptions and managed services.
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Top Companies in the Next-generation Firewall Market
The next-generation firewall market is led by some of the globally established players, such as Palo Alto Networks (US), Cisco (US), Fortinet (US), Check Point (Israel), Juniper Networks (US), Barracuda Networks (US), SonicWall (US), Zscaler (US), Forcepoint (US), and Hillstone Networks (US). Partnerships, agreements, collaborations, acquisitions, and product developments are some of the various growth strategies these players use to increase their market presence.
Palo Alto Networks (US), a leading global cybersecurity company, is at the forefront of innovative technologies, dedicated to securing enterprise users, networks, clouds, and endpoints in the evolving digital landscape. Leveraging AI and automation, the company focuses on network security, cloud security, security operations, and threat intelligence, delivering comprehensive zero-trust solutions and cloud-native security through Prisma Cloud. The NGFWs portfolio includes hardware, container, and cloud/virtual NGFWs, along with the Cloud Native Application Protection Platform (CNAPP). Palo Alto Networks extends its services to Threat Intelligence, Incident Response, and Global Customer Services, catering to diverse industries worldwide, positioning itself as a trusted cybersecurity partner for medium to large enterprises, service providers, and government entities across North America, Europe, Asia Pacific, the Middle East, Africa, and Latin America.
Cisco (US), a global technology leader, has played a pivotal role in shaping the Internet since its founding in 1984 by computer scientists from Stanford University. Renowned for its commitment to innovation, Cisco has been a driving force in developing Internet Protocol (IP)-based networking technologies. The company’s diverse product portfolio covers routing, switching, unified communications, network security, video, virtualization, and cloud computing. In the Next-Generation Firewall (NGFW) category, Cisco offers a comprehensive lineup tailored to businesses of various sizes and industries, including secure firewalls for cloud environments and rugged industrial settings. With a global presence across the Americas, Europe, Middle East, Africa, and Asia Pacific, Cisco serves a wide range of industries, providing extensive services from advisory and support to managed and learning services, empowering organizations in the digital era.
Versa Networks (US) Versa Networks is a US-based technology company specializing in Secure Access Service Edge (SASE), Software-Defined Wide Area Network (SD-WAN), and Next-Generation Firewall (NGFW) solutions. Founded in 2012 and headquartered in San Jose, California, Versa Networks is known for its innovative approach to networking and security, combining multiple security functions into a single, unified platform.
Cato Networks (Israel) Cato Networks is an Israeli-based cybersecurity company specializing in Secure Access Service Edge (SASE) and cloud-based network security solutions. Founded in 2015 and headquartered in Tel Aviv, Cato Networks is known for its innovative approach to networking and security, focusing on simplifying network infrastructure while enhancing security.
Trend Micro (Japan) Trend Micro is a Japanese multinational cybersecurity company known for its comprehensive range of security solutions. Founded in 1988 and headquartered in Tokyo, Trend Micro has a global presence, providing cybersecurity products and services to businesses, governments, and individual users. The company specializes in endpoint security, cloud security, network defense, and security for hybrid environments.
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